Portland Pirates Branding
Deliverables:
Art Direction
Brand & Identity System
Merch Items
Billboard
Website/Mobile Design
Event Graphics
Objective:
Design a mock branding campaign for a minor league hockey team while taking the Design/Art Direction course at Portfolio Masterclass. In this course, my challenge was to communicate the brand universally in both traditional and digital media.
Outcome:
The Portland Pirates logo and brand identity are applied to various marketing and promotional pieces to visualize the new branding.
