SEE for yourself... Campaign
In order to stand out from the other optical ads, Shamir Insight's in-house marketing team developed an out-of-the-box campaign, See For Yourself... Shamir is the leading progressive optical lenses in the market, and they want their advertising initiatives to reflect that. The See For Yourself... campaign showcases the clarity of your vision when you use Shamir lenses. You can even uncover the truth behind all of the conspiracy theories.
By blending multiple images, textured backgrounds, and different filters, I was able to translate the concept into a stunning and compelling printed advertising.
