Deliverables:
Logo Development
Print & digital collateral for each event show
Email marketing creatives
Social media creatives
Presentation decks
Event signages

Description of the Project:
The California Center for the Arts, Escondido is hosting a new outdoor stage on the Great Green Park, where the community can come together and enjoy different tunes ranging from electronic to hip-hop/rap to blues to jazz, and everything in between.

Objectives:
Create a dynamic and modular design that reflects the outdoor stage, a variety of shows and events, and the excitement the community experiences when going to a live show.

Outcome:
LOGO DESIGN - I wanted to lean into the outdoor stage and the community ideas by deconstructing the letter G from the “On The Green” name. The half-circle shape signifies the stage, while the dot and the triangle represent the community. By using these geometric shapes as building blocks, it helps showcase the versatility of the design, as well as paying homage to the wide range of shows and events that will happen on the stage. These shapes can be easily turned into a pattern or design elements in the background.

MORE IMAGES TO FOLLOW